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Logotype for Mohsen Art Gallery

2011/10/13

Mohsen Art Gallery was founded in 2009 in memory of Mohsen Rasoulof, a young Iranian photographer and street artist who died at the very age of 23.


Mohsen Art Gallery logotype


The concept of design is to reach a high degree of flexibility in order to attribute a sense of change and dynamism to Mohsen’s name. The logotype is a geometrical and stylized form derived from the name “Mohsen” [In Persian: مُحسـن]. The connectors between letterforms, act like arms of a machine which can move and stretch in horizontal and vertical directions. This specification gives the logotype the possibility of adaption to different compositions and media.
The logotype is designed as a part of the gallery corporate identity by Tehran based designer, Aria Kasaei [StudioKargah] in 2009.


All images © Aria Kasaei

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