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What motivated Damoon Khanjanzadeh -Tehran based type designer- to design Vije typeface was an object found in a butcher shop. The object was an old cleaver which had three dots carved in Naskh calligraphy on the blade, resting just above the handle; these are the three dots that sit under the letter Pe [پ].
Vije, with its smooth curves yet sharp overshoots and tails, is a typeface which has been designed based on Naskh style. The letters and combinations in Naskh mostly sit on the baseline - almost always being a single baseline - which makes Naskh the most proportional and readable style. Damoon intentionally utilize the Naskh rules to make Vije easy to read.
This typeface has been designed for Vije's corporate identity and marketing which includes Vije Publication, Vije School of Visual Arts and Communication and Vije Pardazan Advertising Agency. This typeface has been designed in a family of four different weights; ultra light, light, semi-bold and bold. Vije typeface has very little change in stroke thickness, short ascender and descender, and the high teeth-height. Counters, bowls and aperture are slightly bigger than the norm.
Moderate curves, straight strokes, generous usage of white space and white open counters lead to better readablity also in small sizes. Ligatures are created out of two and sometimes three independent characters.
Written by Zeynab Izadyar
All images © Damoon Khanjanzadeh.